From zero to scale ✈︎ I design sharp brands, build bold products, lead killer teams, and make shit look visual as f***・
Patthar
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Brand, Product, Art direction
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2024
Designing a Smart Utility App for Stone Measurement, Quotes & Receipts. As Product Lead and hands-on designer, I led the end-to-end design of Patthar—a utility app for stone vendors to measure materials, create quotations, and issue digital receipts. I crafted a clean, industrial brand identity and intuitive UI/UX tailored for on-site use. From app interface to social media visuals, every touchpoint was designed to feel simple, precise, and professional—bridging the gap between manual workflows and modern utility.
Patthar
,
Brand, Product, Art direction
,
2024
Designing a Smart Utility App for Stone Measurement, Quotes & Receipts. As Product Lead and hands-on designer, I led the end-to-end design of Patthar—a utility app for stone vendors to measure materials, create quotations, and issue digital receipts. I crafted a clean, industrial brand identity and intuitive UI/UX tailored for on-site use. From app interface to social media visuals, every touchpoint was designed to feel simple, precise, and professional—bridging the gap between manual workflows and modern utility.
Patthar
,
Brand, Product, Art direction
,
2024
Designing a Smart Utility App for Stone Measurement, Quotes & Receipts. As Product Lead and hands-on designer, I led the end-to-end design of Patthar—a utility app for stone vendors to measure materials, create quotations, and issue digital receipts. I crafted a clean, industrial brand identity and intuitive UI/UX tailored for on-site use. From app interface to social media visuals, every touchpoint was designed to feel simple, precise, and professional—bridging the gap between manual workflows and modern utility.
Warrior Uncaged
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Brand, Product, Art direction
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2024
Designing a Digital Experience for the Next Generation of Athletes For Warrior Uncaged—an emerging challenger in performance sportswear—we reimagined their online presence from the ground up. The brief was clear: build a bold, high-impact digital flagship that reflects the brand’s rebellious spirit and inspires athletic ambition. We redesigned the eCommerce experience to simplify product discovery, drive conversions, and tell a sharper brand story through immersive visuals and streamlined UI. The result? A site that feels as fast, fierce, and fearless as the athletes it serves.
Warrior Uncaged
,
Brand, Product, Art direction
,
2024
Designing a Digital Experience for the Next Generation of Athletes For Warrior Uncaged—an emerging challenger in performance sportswear—we reimagined their online presence from the ground up. The brief was clear: build a bold, high-impact digital flagship that reflects the brand’s rebellious spirit and inspires athletic ambition. We redesigned the eCommerce experience to simplify product discovery, drive conversions, and tell a sharper brand story through immersive visuals and streamlined UI. The result? A site that feels as fast, fierce, and fearless as the athletes it serves.
Warrior Uncaged
,
Brand, Product, Art direction
,
2024
Designing a Digital Experience for the Next Generation of Athletes For Warrior Uncaged—an emerging challenger in performance sportswear—we reimagined their online presence from the ground up. The brief was clear: build a bold, high-impact digital flagship that reflects the brand’s rebellious spirit and inspires athletic ambition. We redesigned the eCommerce experience to simplify product discovery, drive conversions, and tell a sharper brand story through immersive visuals and streamlined UI. The result? A site that feels as fast, fierce, and fearless as the athletes it serves.
Sayf Finance
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Brand, Art direction
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2024
Led the brand and product design for Sayf—a mobile-first extension that automatically surfaces the best deals and coupons at checkout. Inspired by tools like Honey, SayF brings that seamless savings experience to mobile users. I crafted a clean, intuitive UI and a trustworthy brand identity, ensuring users could save effortlessly without disrupting their shopping flow. From visual system to UX patterns, every detail was optimized for clarity, speed, and trust
Sayf Finance
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Brand, Art direction
,
2024
Led the brand and product design for Sayf—a mobile-first extension that automatically surfaces the best deals and coupons at checkout. Inspired by tools like Honey, SayF brings that seamless savings experience to mobile users. I crafted a clean, intuitive UI and a trustworthy brand identity, ensuring users could save effortlessly without disrupting their shopping flow. From visual system to UX patterns, every detail was optimized for clarity, speed, and trust
Sayf Finance
,
Brand, Art direction
,
2024
Led the brand and product design for Sayf—a mobile-first extension that automatically surfaces the best deals and coupons at checkout. Inspired by tools like Honey, SayF brings that seamless savings experience to mobile users. I crafted a clean, intuitive UI and a trustworthy brand identity, ensuring users could save effortlessly without disrupting their shopping flow. From visual system to UX patterns, every detail was optimized for clarity, speed, and trust
Rate hype
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Brand, Product, Art direction
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2024
As Product and Design Lead, I shaped Ratehyppe—an AI-powered insights tool that listens to real consumer conversations online. Unlike surveys, Ratehyppe passively captures trends and sentiment in real time. I led UI/UX, branding, and product strategy to create an intuitive, intelligent platform tailored for marketing and insights teams. Designed for clarity and speed, Ratehyppe transforms noise into insight—helping brands move at the pace of culture.
Rate hype
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Brand, Product, Art direction
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2024
As Product and Design Lead, I shaped Ratehyppe—an AI-powered insights tool that listens to real consumer conversations online. Unlike surveys, Ratehyppe passively captures trends and sentiment in real time. I led UI/UX, branding, and product strategy to create an intuitive, intelligent platform tailored for marketing and insights teams. Designed for clarity and speed, Ratehyppe transforms noise into insight—helping brands move at the pace of culture.
Rate hype
,
Brand, Product, Art direction
,
2024
As Product and Design Lead, I shaped Ratehyppe—an AI-powered insights tool that listens to real consumer conversations online. Unlike surveys, Ratehyppe passively captures trends and sentiment in real time. I led UI/UX, branding, and product strategy to create an intuitive, intelligent platform tailored for marketing and insights teams. Designed for clarity and speed, Ratehyppe transforms noise into insight—helping brands move at the pace of culture.
Tukidoo.ai
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Brand, Product, Art direction
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2024
Led UI/UX, art direction, and branding for Tukidoo—an intelligent, kid-friendly AI math tutor. I defined the visual identity and designed intuitive flows that encouraged exploration while supporting learning goals. Working closely with product and engineering teams, I translated educational needs into interactive, playful, and clear experiences. The result: a cohesive, engaging platform that makes problem-solving feel fun, rewarding, and empowering for young learners.
Tukidoo.ai
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Brand, Product, Art direction
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2024
Led UI/UX, art direction, and branding for Tukidoo—an intelligent, kid-friendly AI math tutor. I defined the visual identity and designed intuitive flows that encouraged exploration while supporting learning goals. Working closely with product and engineering teams, I translated educational needs into interactive, playful, and clear experiences. The result: a cohesive, engaging platform that makes problem-solving feel fun, rewarding, and empowering for young learners.
Tukidoo.ai
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Brand, Product, Art direction
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2024
Led UI/UX, art direction, and branding for Tukidoo—an intelligent, kid-friendly AI math tutor. I defined the visual identity and designed intuitive flows that encouraged exploration while supporting learning goals. Working closely with product and engineering teams, I translated educational needs into interactive, playful, and clear experiences. The result: a cohesive, engaging platform that makes problem-solving feel fun, rewarding, and empowering for young learners.
Yuma electric
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brand. website
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2024
Designing for India's Battery-as-a-Service Pioneer As Design Lead and hands-on contributor, I helped shape Yuma’s brand and digital experience—translating its mission of accessible, affordable, and carbon-free mobility into a clear, trustworthy interface. I led the UI/UX and brand design for platforms supporting their battery-as-a-service model, focusing on simplicity, scalability, and impact. The result: a cohesive design system that powers a sustainable energy future while remaining intuitive for everyday users.
Yuma electric
,
brand. website
,
2024
Designing for India's Battery-as-a-Service Pioneer As Design Lead and hands-on contributor, I helped shape Yuma’s brand and digital experience—translating its mission of accessible, affordable, and carbon-free mobility into a clear, trustworthy interface. I led the UI/UX and brand design for platforms supporting their battery-as-a-service model, focusing on simplicity, scalability, and impact. The result: a cohesive design system that powers a sustainable energy future while remaining intuitive for everyday users.
Yuma electric
,
brand. website
,
2024
Designing for India's Battery-as-a-Service Pioneer As Design Lead and hands-on contributor, I helped shape Yuma’s brand and digital experience—translating its mission of accessible, affordable, and carbon-free mobility into a clear, trustworthy interface. I led the UI/UX and brand design for platforms supporting their battery-as-a-service model, focusing on simplicity, scalability, and impact. The result: a cohesive design system that powers a sustainable energy future while remaining intuitive for everyday users.